How to build a successful personal brand


Why is having a personal brand so important? As a founder, people buy into who you are as a person as well as your business and what it is you are trying to achieve. Building a successful personal brand enables you to best position and leverage yourself and your business to gain traction, opportunities, networks and more, being the true face of your product or service. This video discusses the importance of building your personal brand as a founder and how to be your authentic self.


  • Understanding what it means to have a personal brand and why it is so important
  • Learn the benefits of building your influence as a founder
  • Insights into how to use your authenticity when building your personal brand

Read time:

15 mins

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Lloyds Bank Academy is committed to providing information in a way that is accessible and useful for our users. This information, however, is not in any way intended to amount to authority or advice on which reliance should be placed. You should seek professional advice as appropriate and required. Any sites, products or services named in this module are just examples of what's available. Lloyds Bank does not endorse the services they provide. The information in this module was last updated on 19th Aug 2022.