Using web analytics to understand your users
DESIGN A SUSTAINABLE AND CUSTOMER FOCUSED STRATEGY
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Introduction to 'Using web analytics to understand your users'
If you design products and services that only 10% of people can or want to use, then only 10% will use them. The same goes for websites and your online presence. You need to understand who uses your website, how and why they use it and design everything you do with this in mind.
Web analytics help you reach this goal. They give you info about the needs, interests and behaviours of your users. This means you’re not guessing what they like – you know.
Lloyds Bank Academy is committed to providing information in a way that is accessible and useful for our users. This information, however, is not in any way intended to amount to authority or advice on which reliance should be placed. You should seek professional advice as appropriate and required. Any sites, products or services named in this module are just examples of what's available. Lloyds Bank does not endorse the services they provide. The information in this module was last updated on 14th July 2023.