How to master the art of sales negotiation


A very important aspect of building and growing your business is the partnerships you build, the people you sell to and the connections you build. Knowing how to successfully negotiate with stakeholders, investors, and people is an essential skill when it comes to creating new avenues, securing finance and effectively scaling your business. This video discusses the importance of sales negotiation and how to be a good negotiator.


  • Understand why sales negotiations are important in business
  • Identify the key principles of sales negotiation
  • Understand the key skills needed to be a good negotiator

Read time:

15 mins

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