3 steps to building your marketing strategy


Understanding how to effectively market your business is key to reaching your target audience and acquiring traction and new customers. Building a relevant marketing plan can help you position your product or service in the right way, and reach your desired audience to really help your start-up thrive. In this video, we discuss the key components of a sound marketing strategy for your start-up and how to best capture and reach your target audience.


  • Learn how to build a clear and effective marketing strategy
  • Understand how to identify your desired target audience
  • Understand the importance of competitor analysis
  • Learn key tools and resources to excel your marketing strategy

Read time:

15 mins

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Lloyds Bank Academy is committed to providing information in a way that is accessible and useful for our users. This information, however, is not in any way intended to amount to authority or advice on which reliance should be placed. You should seek professional advice as appropriate and required. Any sites, products or services named in this module are just examples of what's available. Lloyds Bank does not endorse the services they provide. The information in this module was last updated on 22nd July 2022.