So you have an audience and an online channel. What do you want to say to your audience? And how are you going to say it online?
A large part of this is knowing more about your audience. What will appeal to them? What turns them off? Knowing what you want to say, and the people you want to say it to, are key to getting your message across.
In this lesson, we’ll take you through the different ways that people take in information. We’ll show you how to use each of these ways online – and why sometimes, it’s good to use more than one of them. You’ll feel more able to simplify and land complex messages in a way that works for your audience.
Lloyds Bank Academy is committed to providing information in a way that is accessible and useful for our users. This information, however, is not in any way intended to amount to authority or advice on which reliance should be placed. You should seek professional advice as appropriate and required. Any sites, products or services named in this module are just examples of what's available. Lloyds Bank does not endorse the services they provide. The information in this module was last updated on 14th July 2023.