Core business essentials
START-UP, SCALE-UP
Welcome to Core business essentials
Where you'll create the strong foundations you'll need to sustain and grow your business.
Without strong foundations, the business solutions you build on top might not last the test of time.
It's completely up to you how you navigate through these lessons. You may already have some good foundations in place. So, whether you want to test the foundations you have or set them up for the very first time - this is your journey to growth and you can choose your path towards it.
Once you're done
When you've finshed this stage's learning take our quick survey to move to the next stage.
Start your learning
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Sign up to a webinar - Business purpose
One of the first things we recommend you do is sign up for a business purpose webinar. You'll learn to define or refine your business vision, mission and goals. This can help with your future learning. We also have an on-demand version if you'd prefer to learn in the moment.
Governance
- Identify the laws and regulations your business should follow
- Know how to meet data protection rules
- List the documents you need to have in place
Leadership and management
- See the difference between leadership and management
- Identify and self-assess skills in both areas
- Plan your own skills development
Preparing your operations for growth
- List the day-to-day tasks that keep your business running
- Start to research tools that may help
- Identify people who help with the different areas of your business
Plan and manage your finances
- Recognise the different financial records you need to keep
- Start to build a financial plan
- Know the different types of funding available
Risk management
- Spot different types of risk
- Identify tools and techniques to help assess and manage risks
- Create a plan for what to do when risks cause issues
HR and people
- Identify where HR can help you run your business
- Recognise different HR roles, processes and policies
- Plan how to set up HR in your business
Creating your marketing strategy
- Work out the channels and tools that are right for your business
- Know how you’ll measure success
- Start to build an effective marketing strategy