Digital and innovation essentials
START-UP, SCALE-UP
Welcome to Digital and innovation essentials
This stage of the programme will continue in building strong foundations.
This time, you'll be focusing on the impact digital and innovation can have on your business.
With digital and innovation skills and tools you can design new customer experiences and business efficiencies. This means you can save time to focus on other things - including growth.
Once you're done
When you've finshed this stage's learning take our quick completion form to move to the next stage.
Start your learning
Use the arrows to scroll through the learning. The learning links will open in a new tab. This page will stay open in the background.
Online and digital tools
- List the different types of online and digital tools
- Identify the benefits of these different types of tools
- Work out which tools could help you reach your business goals
Technology and data
- Know your data and the tools to use, manage and store it
- Explore cloud platforms, AI and automation tools for business use
- Keep your business safe while using data and technology tools and practices
Getting started with customer relationship management
- See what Customer Relationship Management (CRM) tools can do
- Know how to pick the best CRM system for your business
- Recognise the steps to launch a CRM system
Fraud and online safety
- Be able to spot the signs of scams
- Know what you can do to protect your business
- Be aware of the steps to take if you experience a scam
Product and service design
- Know if your goods and services are right for your customers
- Describe the design process
- Pick the right tools and methods to help you