What does an angel investor look for in a business


When it comes to financing your start-up, there are various different avenues and sources of funding to consider. Angel investment is a great avenue for any early-stage start-ups looking to kick-start and grow their businesses. In this video, we discuss what an angel investor is, what they look for in start-ups, and what makes a business attractive when it comes to pitching and investment.


  • Understand what an angel investor is and how founders can access them
  • Identify the main criteria angel investors look for when investing
  • Understand what key elements to include in a pitch
  • Define what a good product or service looks like from an investor perspective

Read time:

15 mins

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Lloyds Bank Academy is committed to providing information in a way that is accessible and useful for our users. This information, however, is not in any way intended to amount to authority or advice on which reliance should be placed. You should seek professional advice as appropriate and required. Any sites, products or services named in this module are just examples of what's available. Lloyds Bank does not endorse the services they provide. The information in this module was last updated on 16th December 2022.