Business programme
Start-Up, Scale-Up by Lloyds Bank Academy
Marketing and branding
Set up a look and feel for your business that resonates with your customers and learn how to market it to them effectively.
Marketing strategy
Create an effective marketing plan that can help you attract the right customers to your products and services.
Marketing strategy
Understand the value of marketing, learn how to build a strategy, choose the right channels, and measure your success.
Unique selling points
Learn about unique selling points and how to identify and use yours to your benefit.
Relationship management tools (CRMs)
Find out about Customer Relationship Management (CRM) tools and how they can help your business.
Search marketing
Learn how to market through search and use Search Engine Optimisation (SEO).
Digital marketing
Learn about current digital marketing topics, from AI tools to video marketing.
Social strategy
Develop a plan to help make the most of using social media to market your business.
Get started with social media
Learn the benefits social media can bring to your business and how to get started.
Create content
Learn to create engaging content for your business’ social media channels.
Social, video and content marketing
Use content to market your business.
Use LinkedIn
Learn how to use LinkedIn to connect with people.
Branding
Create a unique look and feel for your business that attracts your target customers.
Create your brand
Create an online brand that helps to attract the right type of customers.
Tell your brand’s story
Tell your business’ story online.
Advertising and media relations
Use adverts and media opportunities to help market your business to customers.
Online advertising
Understand how adverts can help you promote your business online.
Get started with media relations
Learn how to build relationships with media to help you tell your story across media channels.
Social media marketing
Market your business across social channels.