How to identify your USP


When developing your business, you will need to understand what makes you stand out from the crowd and makes you unique enough that customers and service users will come to your business first. Identifying your business's unique selling point allows you to successfully operate within the gap in the market and identify the clear 'why' to your brand. In this video, we will discuss how to identify your USP to find product-market fit and make your product/service stand out for your audience's needs.


  • Understand why having a USP is so important and how to identify yours
  • Learn how to identify product market fit
  • Understand how to effectively establish your product/service
  • Learn how to identify and develop your target audience
  • Understand how to create key indicators that showcase your product market fit

Read time:

15 mins

Watch the video

When you play the video with the button below it will open via Vimeo.

Play Now


Lloyds Bank Academy is committed to providing information in a way that is accessible and useful for our users. This information, however, is not in any way intended to amount to authority or advice on which reliance should be placed. You should seek professional advice as appropriate and required. Any sites, products or services named in this module are just examples of what's available. Lloyds Bank does not endorse the services they provide. The information in this module was last updated on 14thApril 2022.