How to develop your social media strategy


In the past few years, social media has rocketed to the forefront of everything that we do, helping to shape people, decisions and organisations. If you are looking to start or grow your marketing efforts to gain traction for your start-up or raise awareness of your brand, social media is the catalyst in steering this forward and attracting customers and service users. In this video, we discuss why having a social media strategy is so important and what the key components are to forming the right one for your start-up.


  • Understanding the importance of having a formulated social media strategy for your start-up
  • Learn the key components to building a social media strategy
  • Understand the balance of data-driven decisions vs. gut instinct for your content
  • Learn the difference between paid and non-paid content
  • Identify how to set goals for your social media strategy

Read time:

15 mins

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Lloyds Bank Academy is committed to providing information in a way that is accessible and useful for our users. This information, however, is not in any way intended to amount to authority or advice on which reliance should be placed. You should seek professional advice as appropriate and required. Any sites, products or services named in this module are just examples of what's available. Lloyds Bank does not endorse the services they provide. The information in this module was last updated on 22nd July 2022.